In the field of livestock auctions, a new record has been set that has attracted the attention of livestock lovers and the general public alike. A Nellore cow, known as Viatina-19 FIV Mara Imoveis, is the most expensive cow ever sold. She achieved the incredible price of $4.8 million (Rs 40 crore) at an auction in Brazil. This sale not only marks a milestone in the history of livestock auctions but also explains the value placed on superior genetic qualities in the livestock industry. The Nellore breed, characterised by its bright white fur and the characteristic bulbous hump over the shoulders, is originally from India but has become one of the most important breeds in Brazil. The auction took place in Arandu, Sao Paulo, Brazil.
The breed, scientifically known as Bos indicus, is descended from the Indian Ongole cattle, known for its robustness and adaptability. The first pair of Ongole cattle came to Brazil by ship in 1868 and landed in Salvador, Bahia. This first introduction was followed by further imports, including two other animals from the Hamburg Zoo in 1878. The largest influx took place in the 1960s when a hundred animals were brought here, which laid the foundation for the spread of the breed in Brazil.
The resistance of the breed to hot temperatures, its efficient metabolism and its resistance to parasitic infections make it extremely sought after by livestock farmers. In particular, Viatina-19 FIV Mara Imoveis represents the highlight of these characteristics, as it was selectively bred to enhance its genetic benefits. The sale of Viatina-19 FIV Mara Imoveis is not only about the cow itself but also about its potential. Their genetic material in the form of embryos and sperm produces offspring that carry their superior characteristics and thus contribute to the improvement of the Nellore race. This expectation is reflected in the price she achieved at the auction.
The high price of Viatina-19 FIV Mara Imoveis also impacted the international livestock market. It emphasises the value of the breed and strengthens its reputation worldwide. Nelore cows are already strongly represented in Brazil and account for 80 per cent of the total population of the country’s cows. The breed’s ability to cope with inferior food and its simple breeding properties make it a practical choice for livestock farmers in Brazil’s different climates.
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