CHENNAI: Commemorating 23 glorious years of the Limca Book of Records, Coca-Cola India recentlylaunched the Limca Book of Records 2012 — ‘Music Special’. The all-new edition catalogues a special music section acknowledging the extraordinary achievements of 10 Indian musicians as ‘People of the Year.’ They have been chosen by an independent panel led by Member of Parliament HK Dua and renowned flautist GS Rajan. Asha Bhosle, Teejan Bai, Ilaiyaraja, Yesudas, Ustad Zakir Hussain, Teejan Bai, L Subramaniam, Shubha Mudgal, Gulzar and Pandit Hariprasad Chaurasia have been named the ‘People of The Year’.The 23rd edition of the record book was launched at a special event by Pandit Ravi Shankar, legendary sitar maestro, along with Ahmet C Bozer, President, Eurasia and Africa Group,the Coca-Cola Company, Atul Singh, President & CEO, Coca-Cola India and South West Asia, and Vijaya Ghose, Editor, Limca Book of Records .Speaking at the launch, the Chief Guest and world renowned sitar maestro, Pandit Ravi Shankar said, “I congratulate Limca Book of Records for completing 23 years of showcasing India’s best. By bringing out the 23rd edition as a music special and honouring some of the country’s most acclaimed artistes, the book will inspire many more people to take up music. Music runs in the veins of every individual, and it is the thread that binds us all together. I am humbled to have been chosen to felicitate these great musicians on behalf of the Limca Book of Records for their outstanding contribution to the world of music. I thank Limca Book of Records for dedicating this edition to music, and spreading the message of India’s rich musical heritage.”Applauding the unparalleled contribution of the music maestros to the field of music, Ahmet C Bozer said, “Limca Book of Records is a truly remarkable platform that, every year, brings to fore astounding achievements by Indians across various fields. But like most of our brands and trademarks, its owners are the millions of people and not the Company. The value that people attach to this record book is unparalleled and that is what keeps us honest and motivated. I am privileged to share this platform with such luminaries of Indian music and on behalf of the company, I thank them for being here with us today.” With 20 refreshing and informative chapters, the 2012 edition of the record book celebrates over 10,000 remarkable achievements out of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe. Speaking about the 23rd Edition of the Record Book, Vijaya Ghose, Editor, Limca Book of Records said, “The Limca Book of Records has, since its inception in 1990, been a book with the aim to seek out, encourage and applaud efforts of Indians surprising the world with their treasure trove of talent. In its 23rd year, Limca Book of Records salutes Indian maestros from the field of music, thus continuing its endeavour of encouraging talent and achievements par excellence.”
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