Fever Entertainment’s Fever Unplugged Series with Kailash Kher entered the Garden city of Bangalore in style. With its Pure Notes initiative, the unplugged concert left the audiences at the Chowdiah Memorial Hall completely spellbound.Music lovers were mesmerised with Allah Ke Bandey, Saiyyan, Chak De Phatte, Tu Jaane Na, Teri Deewani and more. Kailash Kher and his band Kailasa attested Fever’s brand promise of ‘it’s all about the music’ by transporting their listeners to a musical realm of sorts. The band has earlier travelled to Delhi, Mumbai, Kolkata and Chennai prior to Bangalore as a part of this series.Kailash Kher and his band captivated the audiences with a string of soulful songs, which kept them emotionally connected during the course of the concert. Speaking of the concert S Keerthivasan, business head, HT Media Ltd, radio and events said, “Given the enormous success and magic that Kailash Kher and his band Kailasa have created during their concerts in the major cities before, the same was replicated in Bangalore too.Also, we wanted to cater to the mammoth base of music enthusiasts that Bangalore is home too. We hope to keep coming back with more such concerts in the future.” Fever Entertainment is an integrated media business that ideates and executes large event properties, as live consumer mediums.Its primary objective is to influence young and newage audiences that are currently not within the reach of conventional media. Having created some of India’s most innovative event properties, the team has made a definite change to audience preferences – both in depth and reach through numerous innovations and engagements.In its new avatar, Fever Entertainment endeavours to establish path-breaking popular live entertainment and mass engagement projects, converging media platforms and unifying segmented audiences, under the umbrella of ‘Branded Entertainment’.
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