New Delhi: Multi Screen Media (Sony Entertainment Television) will continue to be the broadcaster of the Indian Premier League (IPL).
In an official statement, the IPL tournament committee said that World Sports Group and Multi Screen Media have been signed on as the Official Broadcast Partner for the DLF Indian Premier League.
It is a fresh nine-year deal running through to 2017 and is worth Rs. 8,200 crore.
This infact raises the broadcast rights value by over 50 per cent, since the previous deal was signed at Rs. 5,500 crore.
The new agreement gives MSM the exclusive audio visual rights in India to broadcast all 59 matches of IPL Sseason 2 on Set MAX.
There was a question mark on the broadcast partner after the Bombay High Court announced its judgment earlier this week in the MSM vs BCCI case allowing the cricket board to initiate conversation with any broadcaster for the IPL telecast rights.
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