The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and milk products under the brand name of Amul, has increased the price of fresh milk by Rs 2 a litre effective from June 3, 2024, in all markets across the country.
With this hike, Amul Gold and Amul Taaza’s prices will be Rs 2 more per litre, Amul Buffalo Milk by Rs 3 per litre and the rest by Rs 1 per litre.
The federation has attributed the hike to the rise in input costs. With the revision, Amul buffalo milk will cost Rs 73 a litre and cow milk Rs 58 a litre.
What Amul Said On The Price Rise?
“This price hike is being done due to the increase in overall cost of operation and production of milk. Our member unions have also increased farmer’s [milk procurement] price approximately by 6-8% over the last year,” said a statement from the GCMMF, the country’s largest dairy producer.
“It is worthwhile to note that since February 2023, Amul has made no increase in prices of fresh milk pouch in major markets,” it said in a statement. According to the GCMMF, Amul passes on almost 80 paise of every rupee paid by consumers to milk producers. “The price revision shall help in sustaining remunerative milk prices to our milk producers and encourage them to target higher milk production.”
Check new rates here:
With the latest hike, the Amul Gold half-litre pouch will now be available at an MRP (Maximum Retail Price) of Rs 34 against Rs 33, while the one-litre pouch will be sold at an MRP of Rs 68 against Rs 66.
Similarly, Amul Cow Milk’s half-litre pouch will be sold at an MRP of Rs 29 instead of Rs 28, while its one-litre pouch will be sold at an MRP of Rs 57 instead of Rs 56.
Not only this. Amul Taaza’s half-litre pouch would cost Rs 28 now vs Rs 27 earlier, and its one-litre pack would cost Rs 56 as MRP against the current Rs 54.
For Amul Slim n Trim, customers must shed Rs 1 extra on MRP for half-litre and one-litre pouches. Now, a half-litre pouch will cost Rs 25, while for a one-litre pouch, customers will have to pay Rs 49.
In the Amul Buffalo Milk segment, then firm raised Rs 2 per half litre on MRP and now it will be sold at Rs 37. For one litre, the price has been hiked by Rs 3, and now the MRP stands at Rs 73. No changes have been made in the Sagar Skimmed Milk category, and they will be sold at present MRP rates of Rs 20 per half litre and Rs 40 a litre.
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