Delhi Police's 'Pookie Or Dukhi' Road Safety Campaign Is Trending. See Here

Road safety is a crucial issue and it demands everyone’s attention. The Delhi Police has consistently used creative and eye-catching content to raise awareness about traffic regulations. Their approach combines vibrant visuals and engaging messages, often tapping into current trends to make road safety both enjoyable and impactful. In their latest campaign, Delhi Police has ingeniously leveraged the popular “Pookie” trend to convey an important road safety message.

The creative post features a playful twist on the term “Pookie,” which traditionally means “sweetheart.” This term has recently gained momentum and became a new social media catchphrase. The message reads, “You are someone’s Pookie. Forget excuses. Wear helmet, if you do not want that someone to be Dukhi.”

The witty post highlights the importance of wearing helmets. The caption accompanying the post reads, “Pookie or Dukhi, choice is yours.”

Take a look at the post below:

Delhi Police’s clever spin on the viral “Pookie” trend gained significant attention online, sparking reactions from social media users. Here’s how people are reacting:

One user remarked, “I didn’t know Delhi police was chill like this,” while another enthusiastically noted, “Kudos to funny police inside headquarters for such memes.”

A commenter observed “Delhi police following the trend,” while another added, “Good way to spread information.”

“Delhi police be randomly dropping bangers,” someone else quipped while another wrote, “Delhi Police rocks!!! Janta shocked.”

A light-hearted comment read, “This page will always remind you that you are single.”

The streak of hilarious reactions continued with remarks like “Good creative,” “Delhi police’s antics are pookie” and “Content creator deserves a raise.”

“Delhi police ka content koi backbencher likh raha hai (Some backbencher is writing content for Delhi Police),” one user joked.

Earlier, Delhi Police used the web series Panchayat Season 3 as a creative approach to emphasise road safety. Taking inspiration from the series, the Delhi Police’s official X handle used its reference to warn against drunk driving. The post appreciated Abhishek Tripathi, the Secretary of Phulera Village. Delhi Police highlighted a scene where Secretary Tripathi had to go to Fakoli Bazar, but the driver was intoxicated. In this scenario, Tripathi took charge and drove the three-wheeler himself. Sharing the post, the Delhi Police wrote, “Well done! Secretary Ji. Very well done.”

The post had gained widespread attention online, with users filling the comment section with clever responses and many praising Delhi Police for their creative approach.