Adidas is one of the most famous and favourite sports brands for many. With the utterance of the word, Adidas, it reminds people of the three striped logo. Hardly any of us know the secret behind the three stripes present in it. Adidas has been using its logo since 1952 and has gained international fame and significant public recognition. They have been making a name for themselves since the 1940s. It has changed its logo many times, but the thing that remains unique is the three stripes and the brand name. In one of their logos, they had only three stripes shaped as mountains. It symbolises the challenges faced by athletes and their difficult goals to achieve. Their other logo is a flower, made using the three stripes. The trefoil represents the brand’s heritage and its connection to its roots in sports. The three leaves symbolise the brand’s focus on diversity, inclusiveness, and global reach.
Adidas, originally known as Dassler shoes, got its big break during the 1936 summer Olympics when its owner Adolf Dassler, convinced Jesse Owens, a famous sprinter, to wear their cleats. This event marked Owens as the first African-American to be sponsored by a company for the Olympics, boosting the popularity of Dassler shoes.
The story behind the name is also interesting. The name is taken from the name of the company’s founder Adolf Dassler. Adidas was created by taking Adolf’s Adi and mixing it with Dassler’s Das. The sports brand Puma is also the company of Adolf Dassler’s brother Rudolf, doing business worth crores through shoes.
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