Mumbai: The next time you reach for a pack for KS Smooth, you'll be smiling from ear to ear.
All ten rupee packs of the condom brand will soon be accompanied by an erotic cartoon strip created by writer Mintty Tejpal and animator Anand Singh Naorem.
The duo has just started a publishing company called www.kintyarn3.com and has also published a book of sex toons titled "Oh Damn".
They insist that their risqué material is not all fun and games.
Writer Mintty Tejpal says, "We want to spread the word about safe sex and this is the best way to do so."
The animator, Anand Singh Naorem says, "People in my town have already heard about the book and it will help in the AIDS awareness cause in the Northeast."
For Kamasutra, the second largest player in the Indian condom market, the comic strip was an innovative idea to connect with the youth, potential buyers for their basic KS Smooth brand.
President, J K Ansell, Aniruddha Deshmukh says, "For youth like the ones who work in call centers and BPOs, we believe that humour is a great brand connect."
The duo has also signed up with Kamasutra to create an entire line of sextoon merchandise including mugs, coasters and T-shirts. So sex will soon be all around you.
Comments
0 comment