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Break the log-line down into four elements: A subject A verb An action An outcome

Take a look at the following example from the reality show: The Baker Girls: Sealed with a Kiss! created by Dr. Melissa Caudle. It is separated into the four parts to represents the aforementioned. (1) Five retail shoe salesgirl at a Baker’s in a mall (2) embark (3) on life after work (4) as they develop friendships within the circle.

Play with the order. Log-lines do not have to be written in the same order as the examples. You could start by stating the outcome first. The point is to have a log-line that sounds great and is easy for you to recite.

Take time to develop your log-line, but develop it first before your concept. Then hone it and polish it throughout the writing of your business plan. Up to the last moment, consider it a work in progress.

Write at least 12 different log-lines for your show. Manipulate them in different order using different verbs. One of them you will fall in love with.

Ask your friends and relatives which of the 12 log-lines you created sticks with them. To accomplish this task, read out loud your log-lines, watch their reactions, and then ask them which one they remember the most.

Be open to suggestions from others if they come up with one.

Keep your log-line to one sentence.
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