In a bid to help charity organisations get seamless donations, Apple Pay has made it easier and secure to donate to non-profit organisations with just a touch.
Apple Pay support for charitable donations kicked off on Tuesday with nonprofits ranging from global organisations such as Unicef and WWF.
"We're making it incredibly easy to give back with Apple Pay," said Apple Pay's Vice President Jennifer Bailey, "We think offering such a simple and secure way to support the incredible work nonprofits will have a significant impact on the communities they serve".
More nonprofits will offer Apple Pay over the coming months so their supporters can make easy, secure and private payments, the Cupertino-based company said in a statement.
In the few seconds it takes to use Apple Pay to donate, you can help save a child from hunger and disease or give them clean water to drink, added Caryl M. Stern, CEO and president, the US Fund for Unicef.
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