UnMasqueing: Why Indians Prefer No Masks or Disguises In Dating This Halloween
UnMasqueing: Why Indians Prefer No Masks or Disguises In Dating This Halloween
A majority (68%) of people surveyed in India prefer dating someone who is authentically themselves, even if they don't always share the same perspectives. 

A popular dating app, Bumble has identified a new dating trend ‘UnMasqueing’ ahead of Halloween. ‘UnMasqueing’ refers to ditching masks and disguises, embracing authenticity and one’s true, genuine selves when dating to forge meaningful, healthy relationships.

Amidst Halloween parties in full swing, the app’s new study reveals that Indians prefer authenticity over putting on masks and disguises when dating, as a majority (68%) of people surveyed in India prefer dating someone who is authentically themselves, even if they don’t always share the same perspectives.

Indians prefer disguise-free dating

People, the app, surveyed prefer potential partners who would ditch their disguises and are authentically themselves on the first date as they believe it builds trust from the beginning (45%), allows for both individuals to gauge long-term potential (44%), and leads to honest, meaningful conversations (41%).

Why do people put on disguises when dating?

Bumble’s latest study unveils:

  • 53% of Indians surveyed say they would consider faking to make themselves more appealing
  • 42% of Indians surveyed say they put on the facade of confidence
  • 34% of Indians surveyed say they put on the facade of intelligence
  • 32% of Indians surveyed say they put on the facade of humour when dating

“There’s nothing sexier than being your authentic self, especially when it comes to love and relationships. On Bumble, we encourage daters to show up as their true selves and celebrate the genuine ‘you’. By staying true to yourself, you allow yourself the best shot at having meaningful conversations as you get to know someone better – showing the real you to the world helps others to know and like you for who you are! So be sure to enjoy the spooky vibes this season with someone who appreciates the real you,” shares Samarpita Samaddar, India Communications Director, Bumble.

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