What is the Lululemon Affiliate Program?
The Lululemon Affiliate Program lets participants earn commissions on sales made through affiliate links. It’s open to members of the media, those who work for editorial publications, and bloggers (not social media influencers). Once accepted, you promote Lululemon gear to your audience to earn commissions. You also get first notice of new product drops, access to special promotions, and invites to community events. Anyone in media or blogging can apply to join, as long as you’re 18 or older. There’s no stated minimum follower requirement. However, if your publication or blog is fitness-related and you have an engaged audience, you’ll probably have a better chance of being accepted. Social media influencers can apply to join the Lululemon Creator Network instead. There's also the Sweat Collective for other kinds of Lululemon Ambassadors.
How to Apply to Join the Lululemon Affiliate Program
Fill out the online application. Lululemon links the official Affiliate Program application on their website. Fill out basic details like your name, email, and country. Next, check boxes to explain what promotion types you participate in (such as an opinionated blog or an email newsletter). Finally, link to your promotional space and complete the verification form to apply. You should hear back within a week if you’re accepted. The Lululemon Affiliate Program has two verification methods when applying. One is an invitation code they send you, inviting you to apply—enter it on the last page of the application. The other method is an online payment. This small registration deposit will be refunded to you via your first commission payment.
How do I earn commissions from the Lululemon Affiliate Program?
Promote Lululemon products to your followers with your unique affiliate link. Embed it in your blog when raving about a new favorite product, like an anti-slip yoga mat. Or, put the link in your publication’s shopping roundups and fitness-related articles. Once customers click the link and make a purchase (within 30 days of clicking), you’ll receive a commission. While an exact commission rate isn’t publicly available, many sources estimate it to be around 7% per purchase. So, if a customer purchases $60 worth of products through your affiliate link, you earn $4.20. Many Lululemon products are on the more expensive side, making it easier to earn a higher commission. Lululemon doesn’t publicly share how frequently affiliates are paid, but generally, affiliate programs pay out commissions on a monthly basis. Some sources suggest Lululemon affiliates can choose to be paid by direct deposit or by check.
Pros and Cons of the Lululemon Affiliate Program
Pro: The program offers a high commission rate and high average product price. Some sources claim the average commission rate for affiliate programs to be between 1% and 5%, while others estimate an average rate between 5% and 30%. Lululemon is estimated to offer 7%, more than several other affiliate programs like eBay’s and NET-A-PORTER’s. Though it seems low, the high average prices for Lululemon products mean you can earn a decent commission through just a few affiliate sales.
Pro: The Lululemon affiliate link’s cookie length is 30 days. Cookies refer to tracking text files that collect data about users. In the case of affiliate links, they track that a shopper used your unique link to go to the Lululemon website and make a purchase. That way, the right commissions go to the right people. With Lululemon’s cookie width, someone can click your affiliate link and make a purchase any time within 30 days of clicking it, and you’ll earn commission. That means you can get paid for sales over time, as well as immediate buys.
Pro: Lululemon’s Affiliate Program offers special promotions and event access. While some affiliate programs are strictly for earning commission, Lululemon’s additional benefits can help you feel like part of the brand’s community. Affiliates are also the first ones to know about new product drops—so you can jump on trends right when they start.
Pro: Lululemon is a recognizable, global brand. Smaller influencers may struggle to endorse unfamiliar products to their followers, but promoting a reputable brand that your audience can trust could help you achieve more sales. Celebrities like Kim Kardashian, Camila Cabello, and Kate Middleton have been spotted wearing the brand.
Con: The high prices of Lululemon products may deter your audience from buying. The premium athletic apparel and accessories come at steep price points. Customers have complained in the past when prices increased on some products. If your audience isn't willing to pay Lululemon prices, you’ll have a hard time earning commission through affiliate sales.
Con: You have to be approved to participate. The Lululemon Affiliate Program’s approval criteria aren’t publicly available, so it’s hard to determine if your blog or media/editorial publication will make the cut before applying. However, it’s worth giving it a shot—and if you’re not accepted, you can always try again once your audience has grown.
Other Affiliate Programs
Many apparel and lifestyle brands have their own affiliate programs. The commission rates, cookie durations, minimum payouts, and following requirements (or other barriers for entry) vary by program. Below are some brands with affiliate marketing programs. When choosing any affiliate program, look for brands whose products you already use and enjoy so you can truly recommend them—and build trust with your following. Target NET-A-PORTER New Balance Ulta Beauty Levi’s Urban Outfitters Crocs Revolve
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