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A little-watched ad from back in 2004, featuring actor-director Spike Lee, has resurfaced on the Internet's consciousness.
Back in the early 2000s, and long before the Apple Watch, Microsoft had taken a shot at wearables with its Smart Personal Object Technology (SPOT) initiative that apart from a smart wristwatch also included a travel clock and a key chain.A little-watched ad from back in 2004, featuring actor-director Spike Lee, has resurfaced on the Internet's consciousness. The video, that can also be easily mistaken for an Axe deodorant advertisement, positions the SPOT smartwatch as no ordinary watch. And this is also no ordinary video. Watch.
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