San Francisco: Google is making its privacy controls easier to find and understand in an attempt to make the more than 1 billion users of its digital services feel more comfortable about the personal information that they give the Internet's most powerful company.
The simpler approach debuting Monday features a redesigned "My Account" hub where all of Google's key privacy controls can be found. Account holders can also undergo a check-up that will break down which of the company's various services are gathering information about them.
The new system represents Google's tacit admission that its previous setup confused and frustrated people. Until now, the privacy controls were spread across far-flung sections of Google's website with few explanations of the pros and cons of adjusting each setting.
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