Apple has been late to the AI party compared to other tech giants but clearly it has something big planned for 2024. The WWDC 2024 keynote is expected to have a lot of talk on AI which could give us the classic, you say AI, I take a coffee shot game.
And now, Apple is reportedly building an AI model that promises to be better and faster than ChatGPT. More importantly, Siri could become a lot better with the new AI model called Reference Resolution As Language Modeling or ReALM.
The company is keen for its AI tech to work on-device, which not only gives Apple a better control over the content and responses but also keeps the user’s data secure and private. The new report here claims, Apple has observed that the ReALM is able to perform better than ChatGPT 4 with fewer parameters, which makes it possible to use an on-device model.
Apple’s AI model is claimed to be converting images into text which allows ReALM to read the parameters faster and efficiently as well. Having this AI tech could not only make iOS 18 an AI-rich platform for iPhone users, but they could finally see the potential of Siri in this 2.0 avatar that should be utilising the prowess of the ReALM model from the company.
For instance, if you command Siri to help you call a number from a website opened on your iPhone, the AI model will help Siri convert it into text and immediately call the number without saying anything else to the AI assistant.
On-device AI capability will enable Apple to entice more people to use its devices, and even then, you could see the company partner with Google or even OpenAI to give iPhone users advanced AI tools like image generation and AI video creator that needs more computing power and not suited for on-device processing.
When you hear these reports, you can’t ignore the excitement that Apple could bring with its own AI models and we can’t wait to see the lineup at the WWDC 2024 in June this year.
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