It’s a trifecta again for Network18 with News18 India, CNN-News18 and CNBC TV18 topping the ratings chart as per the data shared by the Broadcast Audience Research Council (BARC).
In the English General News segment, CNN-News18 beat Republic TV, Times Now and India Today Television for the top spot, while in the Hindi General News segment News18 India trumped Aaj Tak and Republic Bharat.
News18 India gained 0.4% relative share this week and is sitting at the top of the pecking order with 12.8% relative share. Aaj Tak is at the second spot with 12.02% relative share, followed by India TV at No. 3 with 12.01% of relative share this week. At No.4, Republic Bharat recorded 11.2% relative share. The relative share of TV9 Bharatvarsh was 9.8% and the channel held No. 5 position.
News18 India’s focus on content and programme strategy in the last few months also seems to be paying dividends as News18 India was ahead of its rivals even in prime time. Due to its push — also in the marketing sector — the channel has been well received not only on TV but also among the digital audience.
CNN-News18, meanwhile, topped the charts with 31.7% relative market share, followed by Republic TV at 26.2%, Times Now at 21% and India Today TV at 9.9%.
CNN-News18 leading the BARC rating is a testimony that audience prefer news over noise. Its unbiased reporting and coverage of all point of views has established new benchmarks in the news broadcasting sector. The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country.
In the English Business News segment, CNBC-TV18 was at the top with 72.1% market share, trouncing ET Now at 27.9%.
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