Pushpa 2: The Rule, starring Allu Arjun, is undoubtedly shaping up to be one of the most anticipated Indian films of 2024. Following the massive success of Pushpa: The Rise (2021), which earned Rs 268 crore at the Indian box office, the sequel has already generated immense excitement. Director Sukumar’s upcoming action-packed drama has set new benchmarks in pre-release business, crossing the Rs 1,000 crore mark even before hitting theatres.
According to reports, Pushpa 2 has garnered a staggering Rs 1,085 crore from pre-release deals alone. Theatrical rights have been valued at an astounding Rs 600 crore, breaking records for Indian cinema. A major chunk of this comes from the Telugu states (Andhra Pradesh and Telangana) and North India, contributing around Rs 375-400 crore. The rest of the domestic market has added Rs 100 crore to the pot.
Internationally, the buzz for Pushpa 2 is also sky-high. The overseas rights have been sold for Rs125 crore, underscoring Allu Arjun’s rising global popularity. In terms of non-theatrical rights, the digital rights saw fierce competition, with Netflix acquiring them for a hefty Rs 275 crore. Additionally, satellite rights were sold for Rs 85 crore, and music rights brought in another ₹65 crore, bringing the total non-theatrical revenue to Rs 425 crore.
Remarkably, the production cost for Pushpa 2 is estimated at Rs 500 crore. With the pre-release business already generating 117% profit, the film is on track to become a historic box-office blockbuster. Industry analysts predict that Pushpa 2 could emerge as the highest-grossing Indian film of all time, with expectations soaring as the release date approaches.
Pushpa 2: The Rule features a stellar ensemble cast that includes Allu Arjun, Fahadh Faasil, Rashmika Mandanna, Prakash Raj, Jagapathi Babu, and Jagadeesh Prathap Bandari, among other talented actors. This high-octane action drama is produced by Mythri Movie Makers in association with Sukumar Writings.
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