Humans have been consuming cow’s milk for approximately 6,000 to 10,000 years, making it a cornerstone of many food cultures due to its versatility and economic significance. In 2023, the global dairy market reached an impressive US$ 944.7 billion. In India, the dairy industry reached INR 16,792.1 billion in the same year and is projected to grow to INR 49,953.5 billion by 2032, with a CAGR of 13% from 2024 to 2032, according to IMARC Group.
However, the conventional methods used to meet this high demand continue to involve intensive management systems which are heavily reliant on the use of fertilisers, antibiotics, and pesticides, raising dual concerns about animal welfare and environmental sustainability. Consequently, there has been a paradigm shift in consumer behaviour, with a growing desire for transparency. Consumers want to understand the origins of their food and its impact on their health. This is particularly true for animal products like milk, which are consumed regularly and are a staple in almost every meal in some form.
Akshali Shah, Executive Director, Parag Milk Foods, says, “In this context, the proverb “you are what you eat” takes on a new dimension when considering the source of our food. A cow’s health directly translates to the quality of milk it produces. This is where single-origin milk steps into the spotlight. Sourced from one farm and one breed, this milk promises transparency, ethical animal treatment, freshness and exceptional nutritional value, perfectly aligning with the growing demand for high-quality, responsibly produced food.”
Cow Health and Milk Quality
The quality of milk is directly linked to the health and well-being of the cows. Healthy cows produce milk that is richer in nutrients and flavour. “When cows are well-cared for, they release positive hormones that enhance milk quality. This requires providing cows with ample space, a stress-free environment, and a balanced diet. Proper care and management of cows lead to better milk production outcomes,” adds Shah.
Nutritional Advantages
Milk from healthy cows is unadulterated and nutrient-dense. It supports bone and brain health, meets daily protein requirements, provides essential amino acids, and boosts immunity. Shah shares, “Ensuring cows receive balanced diets through automated Total Mixed Ration (TMR), and using natural homeopathic and naturopathic treatments, regular health monitoring, and maintaining high cleanliness standards prevent illnesses and improve overall cow health.”
Ethical and Sustainable Practices
Choosing single-origin milk supports ethical and sustainable farming practices. Each bottle of single-origin milk can be traced back to the specific farm, ensuring transparency and traceability. This not only guarantees product quality but also promotes animal welfare and sustainable farming methods.
Thus, single-origin milk, produced by healthy and well-cared-for cows, offers superior nutritional benefits and supports ethical and sustainable farming practices. By choosing single-origin milk, consumers can be confident in the quality and source of their milk.
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