The duo, Cher and Future, who had never met before filming the TV ad, perform a unique rendition of Sly and the Family Stone's "Everyday People" together as the latest instalment of the retailer's ‘Meet Me In the Gap' campaign, which aims to encourage people to explore their similarities rather than their differences. Led by Director X, the stars harmonize and modernize the classic track against a stark white background that symbolizes ‘the gap.' The unusual pairing is the latest in the campaign, which launched back in July.
"I love the idea of 'Meet Me in the Gap' because it's easy to have common ground if you are really open and curious to people from different cultures," said Cher in a statement. "I didn't know who Future was before this but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving."
The rapper added: "There was a great dynamic when working with Cher and we felt like we were doing something so much bigger than the two of us."
Cher and Future's full campaign will launch on September 18, spanning television, outdoor, mobile, social, print, in-store and digital, as well as a special Spotify channel featuring a 'Meet me in the Gap' mashup playlist.
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