Ma x M i s s Bangalore — one of the most celebrated beauty pageants of the city marked a great start as its curtains raised to reveal the final 14 beauties vying for the title.Setting the ramp on fire, the beauties presented a brief fashion capsule with their inimitable persona and charm to make the best first impression.Present on the occasion were CS Shekar, COO Max, Sajad Mahajan, Dream Merchant and the winners of the last season.The revealing of the Max Miss Bangalore proved to be an absolute fashion treat.The contestants were handpicked and shortlisted from hundreds of aspirants who registered into the contest by dropping into Max stores and the auditions that took place at malls and various colleges across the city.The names of the finalists include Ketaki S Desai (19 years, BA Psychology), Jeevana Visivanathan (19 years, BA 1st Year), Sharanya (22 years, BE Completed), Prerika Arora (19 years, BSC, Fashion Designing 3rd Year), Shobhita Kapoor (22 years, BE Completed), Neha Mote (22 years, BE in Information Science), Elina Mathew (19 years Perusing second year BCom), Sania Haseeb (16 years, 1st PUC), Anookya Harish (16 years, 1st PUC), Swetha Janakiraman (16 years, 1st PUC), Vandana Varadajan ( 21 years, BCom Completed), Ruby Naaz (19 years, Perusing second year BCom), Aparna Debey (18 years, Diploma From Frankinn) and Noyanita Lodh (18 years, second year PUC).Keeping up to its reputation of being glamorous, trendy and youthful, Bangalore has been the launch pad for many a beauties and Max Miss Bangalore 2011 would be following suite, proving to be the ultimate launch pad for these gorgeous Bangalore beauties as they flaunt their glam quotient at the national and international fashion platform.Commenting on the initiative, C S Shekar, COO of Max, said “Max Miss Bangalore was a grand success for us in 2010 and 2011 edition too looks very promising with the positive response received from the youth of Bangalore.Max being one of the biggest brands in the city synonymous with international fashion has a strong youth following.Our core brand value is to democratise fashion making it accessible to everyone.In keeping with this philosophy, we have associated with Miss Bangalore which we feel provides a window of opportunity to the young ladies of the city.We received more than 400 registrations during the multi level promotions that were conducted at malls, colleges and the store.Being the biggest fashion brand of the city, it gives us immense pleasure to be known for not just a brand that facilitates fashion at great prices but also as a brand that builds great careers in fashion.” Sajad Mahajan of Dream Merchant further adds, “Bangaloreans are known for their high fashion quotient.Miss Bangalore Beauty Pageant organised by Dream Merchants since 1994 takes Bangalore’s Fashion charisma one leap ahead by being the launch pad for aspiring, beautiful and talented young women of Bangalore.We have discovered talents such as Sara Corners, Vitika Agarwal, Madhuri Bhatacharia, Nafisa Joseph, etc in the past.In its eleventh edition, we promise the pageant will be grander than before and with Max as our main sponsor, fashion quotient of this contest will be on an all time high”.The contestants were seen sporting the Max Fall 2011 collection.Stunningly designed, this collection captures the contemporary fashion whilst oozing quality and style.The Women’s collection spells best of both worlds - the ‘urban fashion’ and fashion inspired by folk and Bohemian art.Max Miss Bangalore is aimed at recognising the raw talent in aspiring young women and grooming them into poised and confident models at par with their international counterparts.The finalists who walked the ramp today comprised of 16 such young ladies who have the charisma and attitude to make it big.The grand finale is scheduled to take place on October 7 at The Lalit Ashok.
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