Aquaguard On The Go is in shape of a sipper loaded with miniaturised water purification technology and would be available across retail outlets and general stores, Eureka Forbes said in a statement.
It would be available in four variants - black mystery, pink beauty, pearl white and racy blue, Eureka Forbes, a part of Shapoorji Pallonji Group, said.
Commenting on the development, Marzin R Shroff, Eureka Forbes CEO - Direct Sales and Senior VP, Marketing, said the miniaturised water purification technology was rolled out after seven years of research.
Water filled in sipper passes through a maze of nano sized positive charged media that traps negatively charged pathogens and other impurities to decontaminate drinking water, the company said.
It would attract the travellers, school/college students, sports and fitness enthusiasts.
Eureka Forbes, which had a turnover of Rs 1,776 crore last year, has a customer base of 15 million with presence in 450 cities and towns in India and a globally across 35 countries.
####
Comments
0 comment