Mahindra & Mahindra has announced that it would launch its luxury SUV, codenamed Y400, on November 19, 2018. The Y400 will be built in the company’s automotive plant at Chakan, Maharashtra. Recently, spy shots of the Mahindra Y400 flagship SUV had emerged online. The interior spy images revealed the Mahindra logo on the steering wheel along with an automatic gearbox. The Mahindra flagship SUV will rival the Toyota Fortuner, Ford Endeavour, Isuzu MU-X and the recently launched Honda CR-V.
Speaking on the announcement, Rajan Wadhera, President – Automotive Sector, M&M Ltd. said, “The Y400 is one of the most eagerly anticipated launches of this year. Positioned in the high-end SUV segment, the Y400 is a high-end, full-sized SUV that offers luxury and exclusivity in its tasteful design, lavish interiors, thrilling performance and best in class features. We are sure that it will further enhance our SUV portfolio.”
The Y400 will be under the Mahindra brand and will be available through a separate high-end showroom within the existing ‘World of SUVs” dealerships which have been created with the objective to redefine customer experience, with regards to both sales and after sales. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers.
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