Radio channel 92.7 BIG FM, in its continuing endeavour to celebrate and promote regional talent, recently announced the launch of BIG Telugu New Talent Awards, a one-of-its-kind award ceremony that will celebrate excellence of new talents across all genres ---- TV, music, movie and sports, all under one platform.BIG Telugu New Talent Awards will have on board renowned and distinguished jury names from the film, sports, television and music industries who will ensure utmost transparency for the nomination process. The awards include 20 categories, out of which 14 finalists from the nominees will be decided by the judges, while rest being open for popular choice through public voting. A massive on-ground voting campaign is planned with high involvement of celebrities on canters that will cover each and every corner of the cities, retail outlets, malls will be touch points to facilitate voting among the masses.Commenting on this new initiative, IRF (India Radio Forum) award 2011 winner RJ Shekar, 92.7 BIG FM said, “We have always believed that we can connect across sections of people through entertainment and our constant endeavour is to keep the ‘local’ entertainment alive amongst our listeners. BIG Telugu New Talent Awards is a unique initiative that not just value and recognise regional stars of today that are most promising stars of tomorrow but it brings people and industry from all genres under one umbrella.”Actress Nisha Agarwal, Indian Idol Sriram, singer Anuj, singer Shravana Bhargavi and music director Vishwa attended the event as guests of honour.
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