New Delhi: Promoting a movie through the character one plays seems to be in vogue. After Vidya Balan was seen with a baby bump to promote 'Kahaani', Anupam Kher on Wednesday came as a blind man at the promotional event of his upcoming movie 'Chhodo Kal Ki Baatein'.
"After seeing me like this, the first thing that will come to your mind will be - 'Is it a marketing gimmick?' Yes, it is a marketing gimmick," Anupam told reporters here at the Delite cinema.
"When I was playing a blind man, I discovered how difficult is it to be a man without sight. I have in my own way dedicated this film to all the visually-impaired people in India and through this attempt I have tried to bring your attention to the difficulties of the person who can't see," he added.
Made in Marathi and Hindi, the film has been directed by Pramod Joshi, a known name in the Marathi world thanks to movies like 'Raajkaaran' and 'Tujhya-Majhyat'.
"The film is about a character played by Sachin Khedekar, who is a successful human being and in the quest to be at the top he diverts from the right path. He meets a person (played by Anupam) who is visually impaired and he tries to bring put him on the right path. This is a film, which tells you how to live life," said Anupam.
The film is slated for a April 12 release. Apart from Sachin and Anupam, the film also features Mrinal Kulkarni. It was his idea to turn his philosophical character blind in 'Chhodo Kal Ki Baatein' and Kher says he did so to challenge himself as an actor. The 57-year-old actor, who stars alongside Sachin Khedekar in the film about a man who is stagnated in his life and is shown the way to live by a visually impaired man, says he suggested the change in his role a minute before filming began.
"I suggested to the director that my role be turned into that of a blind man just one minute before we started shooting. I wanted to challenge myself as an actor. I felt that the man has a lot to say but I did not want it to look preachy. It's a blind man talking about vision," Anupam told PTI. The actor said that the change in his character made the film more exciting to him and also made the film's message more profound.
"We are not showing him as a fakir, he is a modern man, so beyond a certain point it would have been very boring with this man continously talking about life and how it should be. "The thought of him being blind turned the film upside down but it made the film's message deeper. I thought something which doesn't excite me will not excite the audience. Playing him as a blind man was very exciting for me," he said. (With inputs from PTI and IANS)
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