Karachi: Exploiting the huge popularity enjoyed by superstar Amitabh Bachchan in Pakistan, a call-in telephone company is doing brisk business by using his voice and pictures without his consent for its quiz show, made on the lines of the cult hit Kaun Banega Crorepati (KBC).
Bachchan who hosted the successful KBC for two seasons on Star TV features prominently on all the promotional advertisements and slots for the call-in telephone quiz show titled, Kya Aap Banengay Crorepati (Do you want to become a millionaire).
The impression any ordinary caller or person gets is that Bachchan is hosting the quiz show for the Telefun company, but in reality the company has smartly mixed up voice takes from the original KBC and its own host who sounds and speaks like Bacchan to lure callers.
The company was pulled up by the local government before Pakistan's Independence Day of August 14, when it put up giant banners all over Karachi in which Bachchan invited callers to take part in the programme.
The civic authorities didn't take kindly to an Indian even if it was the hugely popular Bachchan with the Pakistan flag in such a blatant manner and had Telefun change their banners and posters and remove the Pakistan flag from the background.
But despite that drawback, the company has found that Bachchan still sells especially among Pakistanis who have been brought up on a regular diet of Indian films, television soap operas and songs.
"The response to our programme has been very good. We find that callers enjoy participating in a quiz show which is hosted by someone who speaks and sounds like Bachchan," a marketing executive of the call-in company said.
He didn't bother to dwell on the ethical aspect of Bachchan's name and voice being used to promote a quiz show without his consent.
"Bachchan sahib sells in Pakistan and his name is synonymous with KBC. And our programme is based on that idea,” he said.
Comments
0 comment