New Delhi: On the Railway Budget Day, CNN-IBN was the No. 1 English News Channel in All India Market with a Market Share of 33 per cent, followed by Times Now with 31 per cent, NDTV 24x7 with 28 per cent, Headlines Today with 8 per cent & News X with a 0 per cent market share (Source: TAM; Mkt Share ( per cent), TG: CS AB 15+ Yrs, Market: All India. Period: 25/02/11, 0600-2400, Friday). CNN-IBN also leads across audience groups that include CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25-54, CS AB 25-54 and CS AB Male 25-54 (Source: TAM, Market Share( per cent), Market: All India, Period: 25/02/11, 0600-2400, Friday). While in the 6 Metros, CNN-IBN leads across various audience groups that include CS 4+, CS 15+, CS Male 15+, CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25-54, CS AB 25+, CS AB Male 25+, CS AB 25-54 & CS AB Male 25-54 (Source: TAM, Market Share( per cent), Market: 6 Metros, Period: 25/02/11, 0600-2400, Friday)
The viewership figures reveal the fact that CNN-IBN is the most preferred English News Channel when it comes to events of national importance.
CNN-IBN was also the No. 1 English News Channel during the Railway Budget Speech in All India Market with a Market Share of 55 per cent, followed by Times Now with 30 per cent, NDTV 24x7 with 13 per cent, Headlines Today with 2 per cent & News X with a 0 per cent Market Share. (Source: TAM; Mkt Share ( per cent), TG: CS AB 15+ Yrs, Market: All India. Period: 25/02/11, 1210-1300, Friday.) CNN-IBN also leads across audience groups that include CS 4+, CS 15+, CS Male 15+, CS AB 15+, CS AB Male 15+, CS AB 25+, CS 15-54, CS AB 15-54, CS 25-54 & CS AB 25-54 (Source: TAM, Market Share( per cent), Market: All India, Period: 25/02/11, 1210-1300, Friday). CNN-IBN is also No.1 in 6 Metros and leads across audience groups that include CS 4+, CS 15+, CS Male 15+, CS AB 15+, CS AB Male 15+, CS 15-54, CS AB 15-54, CS 25+, CS AB 25+, CS 25-54, CS Male 25-54, CS AB 25-54 & CS AB Male 25-54 (Source: TAM, Market Share( per cent), Market: 6 Metros, Period: 25/02/11, 0600-2400, Friday).
Rajdeep Sardesai, Editor-In-Chief - CNN-IBN, IBN7 & IBN-Lokmat, said, "CNN-IBN has always been the nation's choice. The fact that we are also No.1 during Railway Budget goes to further reinforce the point that when it comes to events of national importance, we are the preferred choice."
About Network 18
Network18 [BSE: 532798,NSE: Network18] is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses.
Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India's leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India's largest Internet players - Web18, as well as one of India's leading real time financial information and news terminals - Newswire18.
TV18 has recently expanded into print with Infomedia18, a newly formed entity following the acquisition of Infomedia, India's leading player in the special interest publishing and printing operations space.TV18 has also announced a collaboration with Forbes media for the launch of a business magazine in India.
Through its holding in ibn18 Broadcast Ltd (ibn18) [BSE: 532800,NSE: ibn18], Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group's filmed entertainment operation and has launched 'Colors', a Hindi general entertainment channel. Additionally, Network18 holds the Group's online & on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18.
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