As the first beats of the dhak reverberate through the streets of Kolkata, a wave of excitement gushes over the city. The familiar streets transform into vibrant pathways of devotion, adorned with lights, colours, and the intoxicating aroma of celebration. But beyond the visual grandeur and magic in the air, the power of fragrance captivates us all. From the earthy scent of dhunuchi smoke to the nostalgic and sweet fragrance of shiuli flowers, each aroma evokes a different emotion, deepening the connection to tradition and marking the beginning of Durga Pujo.
And just as every element of Pujo harmonises to create an unforgettable experience, your own chosen fragrance becomes another layer of delight, a way to elevate your pandal-hopping journey and make the spirit of the festival truly your own.
To help you create this symphony of scent, here are some fragrance hacks by ITC Engage:
Beat the pandal fatigue:
Find your zen amidst the chaos:
The sheer energy of Durga Pujo can be overwhelming at times. Create moments of calm amidst the chaos with grounding scents like sandalwood, lavender, or chamomile. These calming aromas can help soothe your senses and provide a sense of peace amidst the bustling crowds.
Embrace the festive fragrance:
The intoxicating aroma of dhunuchi is synonymous with Durga Pujo. Complement this iconic scent by wearing fragrances with warm, spicy or smoky notes. ITC Engage Fantasia, with its heart notes of cardamom and base notes of tonka bean and vanilla, blends beautifully with the smoky aromas of dhunuchi. For a touch of floral sweetness reminiscent of the shiuli blossoms that adorn the city, look for scents with notes of jasmine, rose or ylang-ylang. These delicate florals will add a layer of freshness and elegance to your fragrance, mirroring the beauty of Kolkata during Pujo.
Transition from day to night:
Durga Pujo seamlessly transitions from daytime pushpanjali (flower offering) to dazzling evening aartis (prayer ceremonies). Mirror this transition with a fragrance that evolves throughout the day. Choose a scent with fresh floral notes like jasmine or rose for the day, which will deepen into warmer, more sensual notes like amber or musk as the evening progresses. ITC Engage Fantasia, with its blend of mandarin, rose, and ylang-ylang, can take you from day to night with its sophisticated floral aroma. Layering fragrances can help you achieve this transition. Start with a light floral scent and add a spritz of a warmer, more intense perfume as the day progresses.
Make it personal, make it memorable.
Fragrance has a powerful connection to memory. Choose a scent that resonates with you and embodies the spirit of Durga Pujo. Engage One Soul, with its fresh, spicy and amber notes, is a gender-free option perfect for those who prefer a modern and unique fragrance. For a bolder statement, Engage Amber Hues, with its fruity and ambery notes, is a perfect choice for evening. Whether it’s the comforting aroma of incense sticks from your childhood or a modern fragrance inspired by Kolkata’s vibrance, let your perfume be a unique expression of you.
This Durga Pujo, let fragrance be your secret weapon to navigate the festivities with style and sensory delight. From energising citrus bursts to calming sandalwood whispers, choose scents that enhance your experience and create lasting memories.
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