Social networking giant Meta has announced the expansion of Meta Verified subscription plans for businesses on Facebook and Instagram in India. The company introduced Meta Verified for businesses last year beginning with a small test to learn how Meta can offer the most valuable subscription toolkit to help businesses achieve their goals on its apps.
Earlier this year, Meta also announced the expansion of the initial test from one subscription plan to four, and last month the company followed it up with the launch of Meta Verified for businesses on WhatsApp, announced during its Conversations Conference.
The expanded Meta Verified business offering on Facebook and Instagram includes the verified badge along with enhanced account support, impersonation protection, and additional features to support discovery and connection.
Together these features allow businesses to grow and support a wider variety of business needs and activities on Meta apps, Meta said in a press statement.
Credibility For Businesses
Meta’s enhanced offerings are based on feedback from businesses as well as market research since the company started the test last year. Business owners have told Meta that they value the ability to get verified because it helps provide credibility and gives customers more confidence to engage with them. The verified badge continues to be one of the top-reported reasons for subscribing to Meta Verified.
With Meta Verified, businesses can unlock new ways to build credibility on Meta apps and grow their brand. Meta Verified now offers subscription plans to give businesses increased options best suited to their needs, Meta said.
The subscription plans in India are available for purchase only via iOS or Android at this time for businesses on Facebook, Instagram, or WhatsApp.
Businesses have an option to either purchase Meta Verified for Facebook or Instagram or WhatsApp or do a bundled purchase for Facebook and Instagram.
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